Small Business, Big Results

Caster City's Journey from $100K annually to $4 Million in just 1 Year

Caster City faced a challenge common to many e-commerce platforms: improving low conversion rates. While the average e-commerce site turns 2-3% of its visitors into buyers, Caster City managed to outdo this standard fivefold thanks to our focused SEO and CRO (Conversion Rate Optimization) strategies.
img
img

Conversion Focused SEO

We enhanced Caster City’s user experience and simplified the buying process, which greatly increased their conversion rate. This approach led to Caster City’s sales skyrocketing to $4 million in just one year, far beyond the industry norm. This success story highlights the significant impact that well-executed SEO and CRO strategies can have on e-commerce.

img

Our SEO Approach for Caster City

Visit Caster City at https://castercity.com.

Caster City’s web presence was decent, yet their old website was a major barrier to sales. Customers had difficulties finding products and navigating the site, which wasn’t mobile-friendly, leading to low engagement and lost sales. Our solution included a deep dive into keyword strategy, focusing on terms potential caster buyers were likely to use. We also employed analytics and heatmapping to understand user interactions, identifying the most effective enhancements.

The website’s redesign boosted Caster City’s organic visibility. We made design tweaks, added product videos, and provided more images for options, drawing customers to higher-value items. For example, an engineer looking for heavy-duty casters for a warehouse might also end up buying furniture casters for office chairs.

Typically, e-commerce sites convert 2-3% of their traffic into sales. Our strategies helped Caster City exceed this rate, increasing their sales conversions to 10-15%. The lesson here? A strategic approach to SEO and CRO can revolutionize your business.

Interested in achieving similar results for your business? Get in touch with us today.

icon

User Experience Focus

icon

Backlink Authority

icon

Data-Driven Decisions

icon

Content Powerhouse

icon

UX Sales Growth

icon

CRO, CRO, CRO!!

Related projects

SEO

By Taffer Computers

February 25 2024

SEO

By Taffer Computers

March 5 2024

SEO

By Taffer Computers

February 26 2024