Small Business, Big Results
We enhanced Caster City’s user experience and simplified the buying process, which greatly increased their conversion rate. This approach led to Caster City’s sales skyrocketing to $4 million in just one year, far beyond the industry norm. This success story highlights the significant impact that well-executed SEO and CRO strategies can have on e-commerce.
Caster City’s web presence was decent, yet their old website was a major barrier to sales. Customers had difficulties finding products and navigating the site, which wasn’t mobile-friendly, leading to low engagement and lost sales. Our solution included a deep dive into keyword strategy, focusing on terms potential caster buyers were likely to use. We also employed analytics and heatmapping to understand user interactions, identifying the most effective enhancements.
The website’s redesign boosted Caster City’s organic visibility. We made design tweaks, added product videos, and provided more images for options, drawing customers to higher-value items. For example, an engineer looking for heavy-duty casters for a warehouse might also end up buying furniture casters for office chairs.
Typically, e-commerce sites convert 2-3% of their traffic into sales. Our strategies helped Caster City exceed this rate, increasing their sales conversions to 10-15%. The lesson here? A strategic approach to SEO and CRO can revolutionize your business.
Interested in achieving similar results for your business? Get in touch with us today.
User Experience Focus
Backlink Authority
Data-Driven Decisions
Content Powerhouse
UX Sales Growth
CRO, CRO, CRO!!
