https://castercity.com – Caster City

Caster City’s partnership with Taffer Computers marked the beginning of a significant transformation. Even with a web presence since the early 2000s and somewhat effective SEO, the company struggled to attract and engage customers. Our redesign included a focus on mobile responsiveness, CRO-oriented content, and an improved user experience to appeal to engineers of all ages. The new website of Caster City stands out for several reasons:

• Intuitive Navigation: Now, finding the appropriate casters and wheels is straightforward thanks to a well-designed menu, improved product categorization, and a sophisticated, custom-coded search engine that outperforms those of competitors.
• User-Focused Design: We prioritize creating a positive first impression. The website’s redesign not only incorporates new technologies but also offers a modern look and an enhanced shopping experience that appeals to all potential customers.
• Mobile Responsiveness: Recognizing that over 70% of e-commerce traffic now comes from smartphones, we emphasized making the site fully responsive. Customers can effortlessly browse and buy products on any device, whether it’s a desktop, tablet, or smartphone.
• Keyword-Optimized Content: Understanding that casters require some knowledge before purchase, our writers collaborated with Caster City to produce informative, keyword-rich product descriptions. This has not only improved search engine visibility but also reduced product returns by 35%.

The Result:

The redesigned website of Caster City is easier to use and has dramatically increased annual sales from about $100,000 to nearly $3,000,000. A well-executed, SEO-focused web design can lead to substantial business growth.

If you are interested in seeing similar growth for your business, contact us today to discuss how we can help.

Let’s discuss how we can provide a similar approach for your business today. Contact us now!